Okay, now I’m convinced that this is what you guys were talking about. I went and looked at the Rice Krispies website through the Way-Back machine and figured out that a few things. Kellogs was holding a contest for children to send in tapes of themselves performing “the Kellog’s ™ Rice Krispies ™ jingle, ‘Who We Are.'” The earliest page with this is from July 2003. So, the song is from 2003, not 2004. The MP3 of the demo (available on the aforementioned Angelfire site) has the year marked as 2002, and the album as reel-big-fish.com. So, my conclusion is that the demo was recorded in 2002, the commercials aired throughout 2003, and then RBF had put both versions on the old forums by 2004.
That has to be close to the truth, at least.
